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Start Earning Cash 15 Minutes From Now!

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Google Adwords Top Tips - Part 1

By: David McEvoy

Welcome to part 1 of this 5 part series on Google Adwords.Google AdWords is one of the best advertising tools on the Internet, but only if you know how to implement Adwords properly to achieve maximum potential. So what exactly should you be doing to ensure that you get the best possible results from Adwords?

We have put together the following tips to help you get those all important click throughs and conversion rates.

1. Use targeted keywords

Never go with the full list of keywords that Google suggests. Pick the keywords that closely match your business. What would people search if looking for your products. Time and time again we see unrelated keywords in campaigns that companies run. For example, if you sell real estate in Florida, don't buy the keywords 'Florida' or 'real estate', buy 'Florida real estate'. Simple, effective, and won't waste your money. Keywords really are the central hub of your success on AdWords. Take your time, and read every tip below that has anything to do with keywords before you start.

2. Search for the keywords that you are buying

Type the keywords into Google. See if your competitors are showing. If the page that shows is unrelated to your business then probably it is not a good search for you.

3. Get some keyword clues from your competitors

Companies that know what they are doing in the area of search will have their page titles loaded with their best keywords. Have a look at the good performers in your market. See what keywords they are using in the page titles (the text that appears in the top bar of the browser window). If you are familiar with viewing the source of a page, you can see the keywords they have placed in their 'keywords' META tag.

4. Use lots of keywords

Think of as many ways of saying your product or service as you can. This will enable you to buy more specific keywords. It is much better to buy a specific keyword such as 'buy Reebok running shoes', than expect to catch this search on a broad match of 'running shoes'.

5. Use keyword research tools

Google's tool is good in that it suggests similar searches. Google's tool is available as you set up your AdWords account. You type in a search and the tool will return similar searches. Some of these will be irrelevant so be careful.

Yahoo has a tool that allows you to type in your root term and it shows searches that include this term. It also gives exact search volumes on Yahoo for the previous month for that term. It is an excellent tool when looking for negative keywords

6. Use Global Negatives

If you're selling something, you don't want people finding your ad when they're searching for free stuff. This sounds obvious, but do some searches and you'll see it happening. Use the word 'free' in your campaign global negatives. Add any words you don't want your ad associated with to this list. Using negative keywords is especially important if you're using broad matching.

7. Create lots of ad groups

An ad group should contain a small number of keywords (10-40) that are targeted around a certain theme. These keywords will all show the same ad. Ad groups should be created for dominant search terms, different product groups, often individual products if they are well searched. The choosing of ad groups and grouping of the keywords is a difficult area so be prepared to restructure your campaign after a couple of months because your first attempt was not good.

8. Test different positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the AdWords ranking algorithm works on a bid price x CTR (click through rate) basis (it's actually more complicated than that, but this gives an idea as to why out of two ads with similar bids, one will be higher because of a higher CTR).

9. Test different creatives

You can also test your creatives (the ad text). Write two or three different ads and Google will rotate them in this ad group. The creative that gives you the highest ROI is the one you should go with. You need to give the test long enough to produce statistically significant results. How long this is depends on the search volume and the number of conversions you achieve. Use common sense as to when you think the results show that one ad is better than the others unless you know your stats.

10. Rotate ads evenly

In your campaign settings one of the options is to rotate ads evenly or to have Google optimize for you and show better performing ads more frequently. The default setting is for Google to optimize. Change it! Google optimizes based on clicks, not conversions. In other words, it shows the ad that brings Google the most money, not you. Many times we see ads that have lower click through rates getting a better ROI because they appeal to buyers, whereas other ads with higher click through rates appeal to the masses.

Look out for more top tips to improve all the important features and get the maximum profit from Adwords in Google Adwords Top Tips Part 2

---

Dave McEvoy is an Adwords expert with years of experience in ppc management। For more informotion please come and visit our site.

Make money in 15 minutes!?

Never has there been a time when someone sits down and
shows you step by step blueprints to make real money
on the internet. Furthermore, no one in the right frame
of mind will show you a way to do it WITHOUT spending a
single penny on advertising.

You see, the Internet is huge and millions come online
to have a crack at it. Majority (99.9%) just don’t have
a clue where to start. They attempt some techniques
exposed by well known internet marketing gurus, but
never really make some serious money.

Well the thing is, the owner of Google Snatch is NOT
a guru. Simple down to earth guy who just knows what to
do to make money online! Best of all are the techniques
he uses to dominate not only a niche market but also
markets that have thousands of competitors owned and
run by large corporations.

He implements his own techniques and actually, in one
word, hammers his competition. No Google Adwords to cheat,
as each click costs an expensive $100. As at the end of
the day, the bigger the market, the bigger the competition,
so more spending power!

Now millions are afraid to compete in big markets because
the people (companies) who have the money CAN demolish
their competitors. But what he tells you is, BIG companies
have more money than sense. There is no need to spend
thousands of dollars to make money online. If you have
the right formula, (The FREE Click Formula) then why waste
money on paid clicks.

The problem with paid advertising, whether its Google,
Yahoo or MSN, you can get high placements almost instantly,
but whose clicking on your ads? I mean whose accumulating
a large bill at the end of the month for you?
Your competitors? Happy clickers? Or actual ‘real’ customers?

The work involved is just as much as setting up a Google
Adwords campaign. Since the Google Slap came to the scene,
it was made clear that for each keyword you bid on it
requires a unique page, as a must, to achieve good popularity
ranking.

So the idea is simple, yet thousands think, actually
MILLIONS think, Adwords is quicker? It takes 15 minutes
for the world to see your listing! But in order to get
to those 15 minutes, it takes the same time to find the
keywords, create the landing page and to get the campaign
on its feet. Overall you could say it takes maybe 60 – 90
minutes, maybe more.

Once this is setup, people will actually start seeing your
ads AFTER 90 minutes as the work needs to be done beforehand.

Now for the alternative, inside Google Snatch! It takes 60
minutes for the world to see your ad, PLUS you don’t pay
a single cent on a click. Yet to that matter never will
you ever again pay for a click once you discovered these
techniques. So this you could say is the REAL get your
Google ads for free!

It was suppose to be priced at $997, but at present it’s
next to NOTHING! So go over to the website now before
your competitors use this method on you.

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Never pay for Google ads ever again and let the world
see your site within 60 minutes!

How An Ex-Felon Banked 77 Million In A Single Year!

I just listened to a 6 hour seminar from a 28 year old guy who made over $100 million dollars (yes ONE HUNDRED MILLION) in 23 months marketing a product that sold for just $60.

Do you think that someone who knows how to sell that much product could teach you something about selling what ever it is that you are selling? I won't even answer that question... :)

This seminar has just been compiled into a 6 hour audio course that you can get today for $997... $497... $297... $197... nope... even lower. You'll have to click here to see:

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Is Internet Marketing A Myt

I've taken a lot of internet marketing courses
and read a lot of ebooks. Most of them talk about
the same :

--Sign up for an autoresponder
--Create a squeeze page
--Create a series of emails
--Rinse and repeat

You can make a LOT of money doing this...don't
get me wrong.

But you can make a lot more if you start
harnessing offline marketing in your business.

You see, online marketing is preached as the
"holy grail" of marketing.

But ask the big information marketing
powerhouses like Agora, Boardroom, and Weiss
where the REAL money is made. They absolutely
clean house offline...humiliating any online
marketer who comes in their path.

Here's the deal: Millionaire internet marketer
Russell Brunson has just released a special
offline report: "The IM Myth" where he shatters
the myth that internet marketing is the "be
all-end all" of marketing.

You can check it out here:

http://www.IM-Myth.com/profitsiteinfo

Believe me, this stuff is the real deal. The
marketers who absolutely annihilate their
competition are the ones that incorporate offline
marketing into the mix.

So check out Russell's report today before you're
competition discovers it.

Dirt-cheap business tips

I just got an email from Derek Gehl that I wanted to share
with you.

(Derek is one of the Internet marketing gurus who I truly
respect, and whose advice I always follow. He was instrumental
in helping me get started online all those years ago.)

He wanted to tell me that he has just opened the doors to
his exclusive online community "The Internet Entrepreneur
Club" and is currently accepting new members on a 30-day trial
basis.

Then he asked if I knew anyone who might be interested in
taking his Club for a "test-drive"...

... And take full advantage of the round-the-clock access to
his team of experts... the online training videos available
ONLY to Club members... and the chance to sit in on exclusive
interviews with industry giants, such as living legend Brian
Tracy...

... For the stupidly low price of only $2.95!

Well, as soon as Derek told me this, I knew I had to pass the
information on to you. Because chances like this don't come
along very often.

(Usually it costs $5,000 or MORE to get an online marketing
professional to analyze your site or your business idea...
to get that kind of expert assistance for the price of a
"Big Mac" is practically unheard of.)

But Derek only has a limited number of these trial memberships
available, so if you don't act immediately, you're going to
miss out!

You can learn more about "The Club" and the privileges of
membership by clicking to continue here:

http://www.internetentrepreneurclub.com

How to get JV Partners to Maximize your Sales

Its no secret that JVs (joint ventures) and
cross promotions are one of the most productive
ways to make high volumes of sales on the
Internet.

Today I want to talk about why they work so
well, and how you can make the most of them to
explode your online income.

Traditionally, JVs are most common between two
people who have created a product and are
selling it online. But that needn't be the case
and I will tell you shortly of a way in which
you can get all the benefits, traffic and sales
of a JV without even having a product of your
own.

But first lets look at the principals of it:
What actually happens in a JV cross-promotion?

Webites promote other websites for two main
reasons:

1. To earn income from commission sales.

2. To pay, or earn, favors.

The first of these you might expect, the second
is more intricate.

You see, when you're running an online business,
your options and your growth are restricted if
you try doing it all on your own.

Sure, there's pay-per-click advertising, article
marketing, traffic exchangers, and a variety of
ways you can draw traffic to your site by paying
for it.

But nothing beats personal recommendation.

Its human nature: We all prefer to buy through
personal recommendation than by enticing
advertisements.

And JV's, or cross-promotions are all about
personal recommendation.

The only thing is - as every super-affiliate
knows - even if you're offering attractive
commission rates, the site that's getting
promoted always gets more out of the deal than
the JV partner who's doing the promoting. Look
at this comparision:

The JV partner doing the promotion gets:

1. A 'notional' favour from the site it
promotes.
2. Commission payments, hopefully paid in good
time but always at the discretion of the site
owner.

The site being promoted gets:

1. Lots of new list members
2. Lots of Sales
3. Lots of recognition

Which would you rather?

Can you see now why the benefit isn't split
evenly in a JV deal?

This is one of the reasons why it is more
difficult than many people think to get JV
partners promoting for you.

No matter how attractive your commission
percentages are, you will always be getting more
out of the deal than your JV partner. Especially
if your landing page is a list-building squeeze
page.

But there is an option available. Especially if
your aim is to build a list.

You could run a MyViralSpiral site.

MyViralSpiral is a webserver script that gives
you a complete solution for building a list and
a business online.

One of its features is that it turns the above
JV example on its head to provide more of a win-
win for both parties. Here's what you can do
with it:

As a listbuilder, you can offer a squeeze page
for your JV partner to promote. He then sends
his list to the squeeze page, where they sign up
to your list. Then, this is when it gets
interesting:

Your JV partner can decide which offer page his
signups are directed to after signup.

Gone is the traditional method whereby once his
leads have signed up to you they're yours, to
direct wherever you like. With MVS, your JV
partner can choose what to show them *after*
they've joined your list...

It might be to his own product, or an affiliate
link somewhere else - or he may choose to use
his affiliate link for your product (in keeping
with the normal method).

The point is, your JV partner has more say about
who benefits from his promotion and how. And
that kind of power makes all the difference when
it comes to getting others to promote for you,
and build your list.

This is one of many characterisics of
MyViralSpiral that make it well worth a good
look if you want to start building JV
relationships.

http://www.myviralspiral.com/profitsiteinfo